How does a centuries-old industry adapt to a changing world?
WINES finds out together with 40 partner organisations in 11 countries, studying climate, markets and tourism — as well as sustainability, cultural heritage and diversity in the global wine industry.
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From climate change to gender diversity: 4 Work Packages, unfolding into five research strands that run through the entire wine value chain, from vineyard to glass.
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Work Package 1A
Adaptation to Climate Change
The climate is changing — vineyards are adapting.
Practical models and tools to help producers tackle climate change — from selecting the most suitable vineyard sites, to sustainable irrigation management, to trialling new, more resilient grape varieties. -
Work Package 1B
Adaptation to Changing Consumer Preferences
Tastes are changing — wine is keeping pace.
How wine demand is evolving worldwide: growing attention to carbon footprint and the circular economy, the rise of low- and no-alcohol wines, and new consumption habits across different settings — from restaurants to museums. -
Work Package 2
Market Competition, Globalisation and Trade
A global market, with rules that shift by the day.
How to stay competitive in wine exports amid an increasingly unstable trade environment — branding, pricing and market strategies. -
Work Package 3
Wine Tourism, Landscapes and Hospitality Innovations
A glass of wine, an entire territory.
Wine tourism as a driver of income, employment and cultural heritage preservation — with a constant eye on ecological sustainability. -
Work Package 4
Diversity and Gender in the Wine Industry
Who’s really behind every bottle.
The role of women and migrant workers in the wine industry, and how diversity can make the sector fairer and more sustainable.
The WINES Network
WINES brings together two wine worlds that rarely speak to one another: Europe’s centuries-old traditions and the drive for innovation from Argentina, Brazil, Chile and South Africa. A network of 19 academic institutions and 21 industry partners, forming a community of over 100 people across 11 countries.
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40
Partner organisations
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+100
People involved
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11
Countries
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4
Years activity
Partner Organisations
